Making Beautiful Music Online:
Meeting the Customer Needs in a New Medium

Starting Date of Project: September 1998
Ending date of project: December 1998

This project has been completed

Classification: Marketing - degree emphasising in product development
Sub Classification: Music Business - degree emphasising in new music multimedia technologies

About the Project

This project is a study of marketing concepts used by the music industry. More particularly, it is a study of marketing concepts used on new media. New media include the World Wide Web, which is the major focus, among other new media. Are marketing concepts used by the music industry similar to those used outside the industry? The music industry is unique in the type of product it offers to the general consumers of the world. Is it effective to copycat strategies? Or is it important for music industry companies to come up with unique campaigns?

The exact subject is still under development, but one can begin to understand where I am headed with this one. Dr. Ron Bauerly, Professor of Marketing at Western Illinois University, has notably undertaken this project with me as coauthor.

The American Society of Business and Behavorial Sciences has accepted this research paper for publication in its 1999 journal. I will be traveling to the Society's national conference in Las Vegas to present my paper with my coauthor on Saturday the 13th of February.

The actual paper will not be published on this site. Instead you will have to buy the ASBBS 1999 journal, or contact the society for other means to get a copy of this research paper.

Project Proposal

(Project proposal has been written. It will be posted here soon. 01/16/99)

Research

(Not all my reseach is here, but will be added soon. 01/16/99)
Research

Miscellaneous Information

About the project author.