SEARCH STRING: su:(Web Marketing) DATABASE: ArticleFirst TITLE: Web Ads Start to Click. JOURNAL NAME: Business week. VOL, ISSUE: Number 3547 PAGES: pp. 128 PUB DATE: October 06 YEAR: 1997 TYPE: Article ABSTRACT: With Internet marketing getting results, ad spending could soon hit $1 billion. ISSN: 0007-7135 J ALT NAME: Magazine of business Annalist SEARCH STRING: no:00-24870 DATABASE: ArticleFirst TITLE: Net Gains. JOURNAL NAME: Meetings and conventions. VOL, ISSUE: Volume 31, Number 13 PAGES: pp. 30 PUB DATE: December 01 YEAR: 1996 TYPE: Article ABSTRACT: Marketing your Web site. ISSN: 0025-8652 SEARCH STRING: no:00-24870 DATABASE: ArticleFirst TITLE: Marketing Tips & Trends. JOURNAL NAME: Builder / VOL, ISSUE: Volume 19, Number 11 PAGES: pp. 151 PUB DATE: October 01 YEAR: 1996 TYPE: Article ABSTRACT: Take your show on the road, advertise cost-effectively, list your houses on the Web, discover the latest consumer trends... ISSN: 0744-1193 J ALT NAME: Builder (Washington, D.C. : 1981) NAHB builder Housing SEARCH STRING: no:00-24870 DATABASE: ArticleFirst AUTHOR: Stull, William A.; Bartkus, Ken; Richards, Susan TITLE: Marketing. JOURNAL NAME: Business education forum. VOL, ISSUE: Volume 50, Number 4 PAGES: pp. 39 PUB DATE: April 01 YEAR: 1996 TYPE: Article ABSTRACT: Using the World Wide Web: Applications for Marketing Educators. ISSN: 0007-6678 J ALT NAME: National business education quarterly SEARCH STRING: no:00-24870 DATABASE: ArticleFirst AUTHOR: Griffin, William B.; Smith, Douglas D. TITLE: Technology 101. JOURNAL NAME: The American lawyer. VOL, ISSUE: Volume 17, Number 8 PAGES: pp. 112 PUB DATE: October 01 YEAR: 1995 TYPE: Article ABSTRACT: A Web site on the Internet can be more than a mere marketing device-it can help a firm to serve clients better. Some tips on taking the plunge into cyberspace. ISSN: 0162-3397 J ALT NAME: American lawyer (New York, N.Y. : 1979) SEARCH STRING: no:02-31134 DATABASE: ArticleFirst Record: 30 TITLE: Web Marketing JOURNAL NAME: Sales & marketing management. VOL, ISSUE: Volume 150, Number 6 PAGES: pp. 71 YEAR: 1998 TYPE: Article ISSN: 0163-7517 J ALT NAME: Sales management Record: 38 AUTHOR: Canzer, Brahm TITLE: Marketing Education on the Internet: A World Wide Web Based Introductory Marketing Course Design for the Virtual-U Project in Distance Education at Simon Fraser University JOURNAL NAME: Journal of marketing education : JME / VOL, ISSUE: PAGES: pp. 55 PUB DATE: Autumn YEAR: 1997 TYPE: Article ISSN: 0273-4753 Record: 39 AUTHOR: Bennett, Roger TITLE: Export marketing and the Internet: Experiences of Web site use and perceptions of export barriers among UK businesses JOURNAL NAME: International marketing review. VOL, ISSUE: Volume 14, Number 4-5 PAGES: pp. 324 YEAR: 1997 TYPE: Article ISSN: 0265-1335 Record: 40 TITLE: News & Views - The 1997 Taxpayer Relief Act . Most small firms computerized, but not on the web . New Board of Environmental Auditor Certifications (BEAC) to provide BEAC 14000 PLUSJ Certification . Abbreviated re-exposure of proposed derivatives accounting standards . A marketing challenge . U.S. C urt of Appeals and the Florida American Express Tax and Business Services JOURNAL NAME: The CPA journal. VOL, ISSUE: Volume 67, Number 10 PAGES: pp. 8 YEAR: 1997 TYPE: Article ISSN: 0732-8435 J ALT NAME: CPA journal (New York, N.Y. : 1975) CPA (New York, N.Y. : 1975) SEARCH STRING: no:00-32913 DATABASE: ArticleFirst Record: 45 AUTHOR: McBane, Donald A TITLE: Marketing Departments on the World Wide Web: State of the Art and Recommendations JOURNAL NAME: Journal of marketing education : JME / VOL, ISSUE: PAGES: pp. 14 PUB DATE: Spring YEAR: 1997 TYPE: Article ISSN: 0273-4753 Record: 48 AUTHOR: Berthon, P; Pitt, L; Watson, R TITLE: Re-surfing W3: Research Perspectives on Marketing Communication and Buyer Behaviour on the Woldwide Web JOURNAL NAME: International journal of advertising. VOL, ISSUE: Volume 15, Number 4 PAGES: pp. 287 YEAR: 1996 TYPE: Article ISSN: 0265-0487 J ALT NAME: Journal of advertising (Advertising Association (Great Britain)) Record: 49 TITLE: The Essentials Of Internet Marketing - Making your Web site accessible can take some work. JOURNAL NAME: America's textiles international. VOL, ISSUE: Volume 25, Number 11 PAGES: pp. KA2 YEAR: 1996 TYPE: Article ISSN: 0890-9970 J ALT NAME: America's textiles (Greenville, S.C. : 1983) Record: 50 TITLE: Marketing Online - The first of a monthly look at the world of marketing on the World Wide Web JOURNAL NAME: Marketing. VOL, ISSUE: PAGES: pp. 36 PUB DATE: October 24 YEAR: 1996 TYPE: Article ISSN: 0025-3650 J ALT NAME: Marketing (London, England) Isma SEARCH STRING: no:98-77200 DATABASE: ArticleFirst Record: 51 AUTHOR: Berthon, Pierre; Pitt, Leyland; Watson, Richard T TITLE: Marketing Communication And The World Wide Web JOURNAL NAME: Business horizons. VOL, ISSUE: Volume 39, Number 5 PAGES: pp. 24 YEAR: 1996 TYPE: Article ISSN: 0007-6813 J ALT NAME: Indiana business review Record: 53 AUTHOR: Baum, David TITLE: Weather Services Corp. Predicts Sunny Skies for Internet Users - As an estimated 25 million users tap into the World Wide Web, many corporations are rethinking their approach to marketing, sales and communications. JOURNAL NAME: The DEC professional. VOL, ISSUE: Volume 15, Number 10 PAGES: pp. 14 YEAR: 1996 TYPE: Article ISSN: 0744-9216 J ALT NAME: Personal and professional Digital age Record: 54 TITLE: Internet, Intranet and industry - A series of articles look at how the industry can use the Internet in its marketing and R&D efforts. Pharma marketing on the Internet . Strategies for setting up a Web site . Seizing the opportunities for direct- to-consumer marketing . Weaving a Web to Westminster . Intranet and Internet in the search for competitive advantage . Getting a JOURNAL NAME: Scrip. VOL, ISSUE: Number 49 PAGES: pp. 40 YEAR: 1996 TYPE: Article ISSN: 0143-7690 Record: 56 TITLE: MultiActive Maximizer 3.0is - Guerrilla Web marketing. JOURNAL NAME: PC/Computing. VOL, ISSUE: Volume 9, Number 7 PAGES: pp. 204 YEAR: 1996 TYPE: Article ISSN: 0899-1847 J ALT NAME: Personal computing Record: 58 TITLE: Marketing on the Web: How to judge its impact JOURNAL NAME: Air conditioning, heating & refrigeration news. VOL, ISSUE: Volume 198, Number 7 PAGES: pp. 13 YEAR: 1996 TYPE: Article ISSN: 0002-2276 J ALT NAME: Air conditioning and refrigeration news Air engineering Record: 59 AUTHOR: Holmes, Nick TITLE: INTERNET - Nick Holmes discovers that legal technology suppliers are not marketing themselves very well on the Web JOURNAL NAME: The Solicitors' journal. VOL, ISSUE: Volume 140, Number 21 PAGES: pp. 529 YEAR: 1996 TYPE: Article ISSN: 0038-1047 J ALT NAME: Solicitors' journal (London, England : 1928) Solicitors' journal and weekly reporter SEARCH STRING: no:02405669 DATABASE: ArticleFirst Record: 61 AUTHOR: Ainscough, Thomas L; Luckett, Michael G TITLE: The Internet for the rest of us: Marketing on the World Wide Web JOURNAL NAME: The Journal of consumer marketing. VOL, ISSUE: Volume 13, Number 2 PAGES: pp. 36 YEAR: 1996 TYPE: Article ISSN: 0736-3761 Record: 67 TITLE: @Internet - Web surveys can help simplify Internet marketing decisions. JOURNAL NAME: LAN times. VOL, ISSUE: Volume 12, Number 23 PAGES: pp. 136 YEAR: 1995 TYPE: Article ISSN: 1040-5917 Record: 69 TITLE: IN RE TECHNOLOGY: Internet Web page as a marketing tool JOURNAL NAME: ABA journal. VOL, ISSUE: Volume 81 PAGES: pp. 84 PUB DATE: July YEAR: 1995 TYPE: Article ISSN: 0747-0088 J ALT NAME: American Bar Association. American Bar Association journal SEARCH STRING: no:02-33134 DATABASE: ArticleFirst AUTHOR: Engelstein, G. TITLE: Advanced Web Marketing Techniques: Content and Customers JOURNAL NAME: Annual Technical Conference and Exhibition / VOL, ISSUE: Volume 3, Conf 55 PAGES: 2891 YEAR: 1997 TYPE: Article ISSN: 0733-4192 BL SHELFMARK: 8704.420000 J ALT NAME: Society of Plastics Engineers. Technical Conference. Annual Technical Conference Society of Plastics Engineers. Technical Conference. Conference proceedings SEARCH STRING: no:98-67968 DATABASE: ArticleFirst Record: 84 AUTHOR: Morgan, R. F. TITLE: An INTERNET Marketing Framework for the World Wide Web (WWW) JOURNAL NAME: Journal of marketing management. VOL, ISSUE: Volume 12, Number 8 PAGES: 757 YEAR: 1996 TYPE: Article ISSN: 0267-257X BL SHELFMARK: 5012.125000 Record: 85 AUTHOR: Gedye, R. TITLE: Using the World-Wide Web as a marketing tool JOURNAL NAME: Learned publishing : journal of the Association of Learned and Professional Society Publishers. VOL, ISSUE: Volume 10, Number 1 PAGES: 25 YEAR: 1997 TYPE: Article ISSN: 0953-1513 BL SHELFMARK: 5179.325650 J ALT NAME: Bulletin of ALPSP SEARCH STRING: no:98-67968 DATABASE: ArticleFirst Record: 91 TITLE: In Re Technology. JOURNAL NAME: ABA journal. VOL, ISSUE: Volume 81 PAGES: 84 PUB DATE: July YEAR: 1995 TYPE: Article ABSTRACT: Internet Web page as a marketing tool. ISSN: 0747-0088 J ALT NAME: American Bar Association. American Bar Association journal Record: 92 TITLE: Marketing & Media. JOURNAL NAME: The business journal. VOL, ISSUE: Volume 15, Number 30 PAGES: 23 PUB DATE: May 26 YEAR: 1995 TYPE: Article ABSTRACT: In an effort to snag audiences for the upcoming "Batman Forever"movie, Warner Bros. has created a "Batman Forever" worldwide web site. ISSN: 0895-1632 J ALT NAME: Business journal (Phoenix, Ariz.) Greater Phoenix business journal 0890-9644 (DLC) 86002856 Record: 93 AUTHOR: Magid, Lawrence TITLE: Graphics can make or break a marketing venture on the Web. JOURNAL NAME: Informationweek. VOL, ISSUE: Number 526 PAGES: 97 PUB DATE: May 08 YEAR: 1995 TYPE: Article ISSN: 8750-6874 J ALT NAME: Informationweek (Manhasset, N.Y.) Information systems news