SEARCH STRING: aj:ECO and su:(Web Marketing)

DATABASE: Electronic Collections Online


             AUTHOR: DONNA L. HOFFMAN THOMAS P. NOVAK
      ARTICLE TITLE: A New Marketing Paradigm for Electronic Commerce
             SOURCE: The Information Society, v.13, n.1, 
                     p.43, 1997
     DATE PUBLISHED: 19970301
               ISSN: 0197-2243
 




SEARCH STRING: aj:ECO and su:(Web Marketing)

DATABASE: Electronic Collections Online


             AUTHOR: BERTHON, PIERRE;PITT, LEYLAND;BERTHON, 
                     J-P;CROWTHER, CLAIRE;BRUWER, LISA;LYALL, 
                     PETER;MONEY, ARTHUR
      ARTICLE TITLE: Mapping the marketspace: evaluating industry Web 
                     sites using correspondence analysis
             SOURCE: Journal of Strategic Marketing, v.05, 
                     n.04, p.0233, 1997
     DATE PUBLISHED: 19970101
               ISSN: 0965-254x
 



SEARCH STRING: aj:ECO and su:(Web Marketing)

DATABASE: Electronic Collections Online


             AUTHOR:  MORRIS, MICHAEL H.;MARAIS, PIERRE;WEIR, JEAN
      ARTICLE TITLE: Is the Web world wide? Marketing effects in an 
                     emerging market
             SOURCE: Journal of Strategic Marketing, v.05, 
                     n.04, p.0211, 1997
     DATE PUBLISHED: 19970101
               ISSN: 0965-254x
 



SEARCH STRING: aj:ECO and su:(Web Marketing)

DATABASE: Electronic Collections Online


             AUTHOR:  WATSON, RICHARD T.; ZINKHAN, GEORGE M.
      ARTICLE TITLE: Electronic commerce strategy: addressing the key 
                     questions
             SOURCE: Journal of Strategic Marketing, v.05, 
                     n.04, p.0189, 1997
     DATE PUBLISHED: 19970101
               ISSN: 0965-254x
 



SEARCH STRING: aj:ECO and su:(Web Marketing)

DATABASE: Electronic Collections Online

ORDERTITLE:A model for monitoring Web site effectiveness.^CORDERISSN: 0162-2811^CORDERDESC:SN:0:0162-2811\AU:Day, A.\TI:A model for monitoring Web site effectiveness.\JO:Communication Abstracts\VO:20\IS:1\PD:19980201\^CILLDESC:ILL_TI:Communication 
Abstracts\ILL_ARTA:Day, A.\ ILL_ARTT:A model for monitoring Web site effectiveness.\ ILL_VO:20\ILL_IS:1\ILL_VERIFIED:FECO AN:01622811CA980128   ISSN:0162-2811\ILL_PD:\\
PRICEDESC:SN:0:0162-2811\TI:1:A model for monitoring Web site 
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SEARCH STRING: su:(Web Marketing)

DATABASE: ProceedingsFirst

  DATABASE NO:  
  BL LOCATION:  DSC Shelfmark: 6109.060000
   CONFERENCE:  Annual conference -- 1997 Feb : Philadelphia; PA
       SOURCE:  National Federation of Abstracting and Information Services: Publishing in the new millennium II: managing the transition; product development and marketing on the World Wide Web
      SPONSOR:  National Federation of Abstracting and Information Services.
    PUBLISHER:  Philadelphia; The Federation; 1997
      JOURNAL:  NFAIS NEWSLETTER 0090-0893 1997; VOL 39; NUMBER 4/5
MATERIAL TYPE:  Report
    MAIN LANG:  English
  DESCRIPTORS:  abstracting services; information services; product development; product marketing; world wide web